Over a decade of experience: UI Design, User Experience, Marketing, Strategy, Product Development — specializing in visual & interaction design.
As a Mobile Product Design Consultant, my overall responsibility was to implement visual app component library systems for the new Dubsmash mobile apps. I worked directly with the CTO to iterate and streamline a more time efficient design production process while simultaneously providing high-fidelity mockups, style guides, and app specifications for both iOS and Android engineering teams. Also, I helped concept new user interactions through detailed storyboards, mockups, and Invision app prototypes to communicate new mobile product features to lead stakeholders.
Multidisciplinary Art Director and Sr. Visual Designer helping with external Barstool businesses and incubator projects including Rough N’ Rowdy, One Bite iOS App, and the redesign of the Barstool Sports eCommerce Platform. Responsibilities include art direction, design research, prototyping, user experience design, content strategy, online advertising, and email optimization.
Responsibilities as a Sr. Product Designer at DraftKings include helping deliver detailed storyboards, mockups, and prototypes to communicate interaction and design ideas effectively. The overall goal is to build more appealing user experiences across web, client, and mobile experiences while defining efficient and effective design processes for Abstract, Invision App, and Jira for all of the design team’s deliverable operations. Additionally, I currently maintain the visual design language and component library systems for the new DraftKings iOS, Android, and web experiences.
Projects also include me working in new Design Thinking and Agile development best practices with engineers, product managers, and executives to help define both the long-term strategies and the short-term tactics for all the DraftKings acquisition and merchandising focused initiatives.
Oversaw, managed and provided design leadership for all Dispatch’s cross-platformexperiences and consumer marketing efforts. Ensure consistency of the UI design systemacross consumer products and applications as well as various marketing collateral.
*Acquired by Tablelist. Led all UX and visual design for the Tablelist product team. Together we worked on a complete product overhaul of Nightpro that included the creation of brand new user models, interfaces, B2B and B2C user experiences for Web, iPad, iPhone, and Android devices. The business goal was to appeal more towards restaurant and hospitality industry as well as enterprise nightlife promotions and entertainment groups.
Established and evolved a cohesive brand identity product identity across product and multi-channel marketing initiatives for all consumer marketing acquisition and retention efforts via offline print advertisements and multi-channel digital efforts for the Tablelist event/venue discovery platform and Tablelist Membership Program.
Led all UX and visual design across product and engineering teams for Tablelist’s consumer facing e-commerce and event/venue discovery platform. My role and responsibilities included high-fidelity prototyping, usability testing, usability measurement, and designing UI design systems and style guides for an adaptive web-mobile based application and native iOS applications.