Dubsmash🕺🏻🎉🎧

Make dance videos with your favorite sounds - show off your dancing skills with your favorite songs, get trending on the Feed, and share with your followers and friends! Dubsmash always has the freshest sounds and beats updated daily - find them in Trending, or check out the New and Hot Challenges on the Create tab!

As a Sr. Mobile Product Designer Consultant for Dubsmash, I participated in design tasks including:

Research
Visual & UX Design
Prototyping
Iteration
Mobile Design Production
Material Design
Motion

Design Process

As a Mobile Product Design Consultant, my overall responsibility was to implement visual app component library systems for the new Dubsmash mobile apps. I worked directly with the CTO to iterate and streamline a more time efficient design production process while simultaneously providing high-fidelity mockups, style guides, and app specifications for both iOS and Android engineering teams. Also, I helped concept new user interactions through detailed storyboards, mockups, and Invision app prototypes to communicate new mobile product features to lead stakeholders.

Outcome

Mid-October 2018, Dubsmash's Mobile Products re-launched. From November 2018 to January 2019 both iOS and Android apps have seen 50% -70% MAU growth overall. iOS climbed to #71 App in the United States (from #557) and #7 in Entertainment App Store ranking charts.

Dubsmash continues to scale the app with ongoing product iteration as well as growth, community, and social media marketing specifically via Youtube and Instagram.

All ProjectsThe One Bite AppDubsmashTablelist MobileRibbon Mobile ConceptTowerIQ PlatformMassbond.com
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