Product Designer
Helping businesses win with fast, effective design in the digital space.
Helping businesses win with fast, effective design in the digital space.
Helping businesses win with fast, effective design in the digital space.
I specialize in turning ideas into fully realized products, delivering design systems that drive growth and secure funding.
I specialize in turning ideas into fully realized products, delivering design systems that drive growth and secure funding.
As a husband and father of two, I’ve learned the importance of balancing work and life, applying that same focus and efficiency to the design process. I prioritize creating impactful, streamlined solutions that meet both user needs and business goals. If you’re looking for a full-time designer who can bring balance and vision to your product, let’s connect.
As a husband and father of two, I’ve learned the importance of balancing work and life, applying that same focus and efficiency to the design process. I prioritize creating impactful, streamlined solutions that meet both user needs and business goals. If you’re looking for a full-time designer who can bring balance and vision to your product, let’s connect.
“Chip-tuned” a global electronic components distributor’s design ops with a Figma-driven system, unifying platforms and boosting efficiency across the board.
“Chip-tuned” a global electronic components distributor’s design ops with a Figma-driven system, unifying platforms and boosting efficiency across the board.
“Chip-tuned” a global electronic components distributor’s design ops with a Figma-driven system, unifying platforms and boosting efficiency across the board.
I partnered with Big Human agency’s creative lead to rebrand Fusion Worldwide, migrating assets to Figma to streamline workflows and improve team collaboration. Working with front-end developers, product managers, and key stakeholders, I ensured smooth design handoffs while optimizing processes for efficiency and business growth.
As the internal UX/UI designer for
Fusion Worldwide, I worked with teams and stakeholders to unify Rocketchips, Prosemi, and Fusion’s websites under a single brand identity. This key initiative improved user experience and aligned the digital presence across platforms, while I oversaw eCommerce design to ensure the system met strategic goals.
I established a scalable design system and helped unify design across three websites. I also delivered rapid prototypes for reviews and cut ticket processing times by 95%, aligning updates with business goals through weekly review cycles.
I established a scalable design system and helped unify design across three websites. I also delivered rapid prototypes for reviews and cut ticket processing times by 95%, aligning updates with business goals through weekly review cycles.
Hitting the Cashback Sweet Spot: Driving Validation and Growth with MVPs Across Multiple Platforms
Hitting the Cashback Sweet Spot: Driving Validation and Growth with MVPs Across Multiple Platforms
Hitting the Cashback Sweet Spot: Driving Validation and Growth with MVPs Across Multiple Platforms
Cheers Cash, a sports-driven cashback technology company, tasked me with leading the branding, UX/UI design, and product development for multiple MVPs. Working closely with the CEO, I helped define the brand identity and designed a range of prototypes, including a web-based desktop app, Chrome extension, and iPhone app. These pilots, validated through strategic cold sales and promotions with brands like iSplack and Slate Milk, allowed us to test product-market fit across various platforms.
As the internal UX/UI designer for
Fusion Worldwide, I worked with teams and stakeholders to unify Rocketchips, Prosemi, and Fusion’s websites under a single brand identity. This key initiative improved user experience and aligned the digital presence across platforms, while I oversaw eCommerce design to ensure the system met strategic goals.
Our efforts led to the creation of a validated Shopify app, currently being piloted by 25 brands. By unifying the design across platforms and executing thoughtful pilot programs, we positioned Cheers Cash for future scaling in the competitive cashback market, proving that our design and MVP validation strategy delivered tangible business results.
Barking up the right tree with a complete UX redesign that drives results. Fetching $6.5M in Series A funding through thoughtful, pet-friendly design solutions.
Barking up the right tree with a complete UX redesign that drives results. Fetching $6.5M in Series A funding through thoughtful, pet-friendly design solutions.
Barking up the right tree with a complete UX redesign that drives results. Fetching $6.5M in Series A funding through thoughtful, pet-friendly design solutions.
Pawlicy Advisor, a pet insurance start-up, hired me as Principal Designer and employee number three to overhaul the user experience and find new growth channels. Working closely with the CEO and CTO, we redesigned the platform’s UX/UI, streamlining the purchase flow and using customer surveys to discover the veterinary channel as a key growth driver. We saw immediate results: a 9-22% boost in conversion rates and a 66% reduction in customer acquisition costs.
Pawlicy Advisor, a pet insurance start-up, hired me as Principal Designer and employee number three to overhaul the user experience and find new growth channels. Working closely with the CEO and CTO, we redesigned the platform’s UX/UI, streamlining the purchase flow and using customer surveys to discover the veterinary channel as a key growth driver. We saw immediate results: a 9-22% boost in conversion rates and a 66% reduction in customer acquisition costs.
Beyond the redesign, I created marketing materials for veterinarians, launched an educational YouTube series, and developed lead generation tools to expand veterinary partnerships. These actions helped Pawlicy Advisor secure $6.5M in Series A funding, while establishing a stronger presence in the market.
Beyond the redesign, I created marketing materials for veterinarians, launched an educational YouTube series, and developed lead generation tools to expand veterinary partnerships. These actions helped Pawlicy Advisor secure $6.5M in Series A funding, while establishing a stronger presence in the market.
Cracking the Insurance Code: Leading TowerIQ’s App Redesign as Principal Designer
Cracking the Insurance Code: Leading TowerIQ’s App Redesign as Principal Designer
Cracking the Insurance Code: Leading TowerIQ’s App Redesign as Principal Designer
Stepping in as Principal Designer at TowerIQ was like tackling an insurance version of App Annie. My task? Overhaul their brokerage app’s UX/UI, streamline workflows, and build a brand that could cut through the complexity of the commercial insurance space. I didn’t just focus on looks—I worked closely with the founders to revamp the user experience from the ground up, making the app intuitive, scalable, and ready for growth.
Stepping in as Principal Designer at TowerIQ was like tackling an insurance version of App Annie. My task? Overhaul their brokerage app’s UX/UI, streamline workflows, and build a brand that could cut through the complexity of the commercial insurance space. I didn’t just focus on looks—I worked closely with the founders to revamp the user experience from the ground up, making the app intuitive, scalable, and ready for growth.
This complete redesign didn’t just turn heads—it helped secure $2M in seed funding from investors like Hyperplane and Vestigo Ventures. TowerIQ’s streamlined user experience and revamped brand identity positioned it for rapid success, ultimately leading to its acquisition by ReSource Pro in 2022. The app’s transformation became the backbone of ReSource Pro’s enhanced data management capabilities, proving the design wasn’t just cosmetic—it was a key driver of business growth.
This complete redesign didn’t just turn heads—it helped secure $2M in seed funding from investors like Hyperplane and Vestigo Ventures. TowerIQ’s streamlined user experience and revamped brand identity positioned it for rapid success, ultimately leading to its acquisition by ReSource Pro in 2022. The app’s transformation became the backbone of ReSource Pro’s enhanced data management capabilities, proving the design wasn’t just cosmetic—it was a key driver of business growth.
Turning One Bite into a Mobile App: From Reddit and Youtube Cult Following to iOS App Launch, Fast
Turning One Bite into a Mobile App: From Reddit and Youtube Cult Following to iOS App Launch, Fast
Turning One Bite into a Mobile App: From Reddit and Youtube Cult Following to iOS App Launch, Fast
In 2018, One Bite, a mobile-first app based on Barstool Sports’ popular pizza review series, brought me on as both Product Designer and Product Manager, in collaboration with Erika Nardini and Dave Portnoy. Working directly with the CTO, the four of us planned, designed, prototyped, built, and launched the app within just six weeks, transforming the video series into a fully functional, monetizable product. The app encouraged users to upload video reviews, follow celebrity reviewers, and order pizza seamlessly through the platform.
In 2018, One Bite, a mobile-first app based on Barstool Sports’ popular pizza review series, brought me on as both Product Designer and Product Manager, in collaboration with Erika Nardini and Dave Portnoy. Working directly with the CTO, the four of us planned, designed, prototyped, built, and launched the app within just six weeks, transforming the video series into a fully functional, monetizable product. The app encouraged users to upload video reviews, follow celebrity reviewers, and order pizza seamlessly through the platform.
The design led to immediate success, with 175,000 downloads and over 10,000 pizza orders placed in the first few months. I also integrated features that drove restaurant traffic and secured brand partnerships, turning One Bite into a major revenue generator with sponsorship deals from companies like Slice and Frank’s Red Hot.
The design led to immediate success, with 175,000 downloads and over 10,000 pizza orders placed in the first few months. I also integrated features that drove restaurant traffic and secured brand partnerships, turning One Bite into a major revenue generator with sponsorship deals from companies like Slice and Frank’s Red Hot.
