Over a decade of experience: UI Design, User Experience, Marketing, Strategy, Product Development — specializing in visual & interaction design.
Design consultant hired to develop and evolve multiple brand identities, style guides, and application component libraries for various surety bond products owned by Boston Omaha Group including Massbond, Self Service Surety, Surety Support Services, Gobonded, EzSurety Bonds, and the Warnock Agency. Additional design tasks included developing various marketing collateral for multiple B2B marketing acquisition and retention campaigns.
As a Mobile Product Design Consultant, my overall responsibility was to implement visual app component library systems for the new Dubsmash mobile apps. I worked directly with the CTO to iterate and streamline a more time-efficient design production process while simultaneously providing high-fidelity mockups, style guides, and app specifications for both iOS and Android engineering teams. Also, I helped concept new user interactions through detailed storyboards, mockups, and Invision app prototypes to communicate new mobile product features to lead stakeholders.
As the interim design partner, I was responsible for a complete overhaul of the first version of the brokerage app experience. Collaborated with company founders to develop and re-launch a new brand identity and system that incorporated into various digital and print collateral, brand new website marketing experience, and the multiple sales pitch decks that used to numerous partners and venture capital firms.
Lead product designer for One Bite iOS App project. Production design lead / multidisciplinary Art Director for internal incubator projects including Rough N’ Rowdy, Kite Battery, and the redesign of the Barstool Sports eCommerce Platform. Responsibilities included art direction, design research, rapid prototyping, user experience design, content strategy, online advertising, and email design production and optimization.
Delivered detailed storyboards, mockups, and prototypes to communicate interaction and design ideas effectively. The overall goal is to build more appealing user experiences across web, client, and mobile experiences while defining efficient and effective design processes for Abstract, Invision App, and Jira for all of the design team’s deliverable operations. Additionally, I maintained the visual design language and component library systems for the new DraftKings iOS, Android, and responsive website experiences.
Oversaw, managed and provided design leadership for all Dispatch’s cross-platformexperiences and consumer marketing efforts. Ensure consistency of the UI design systemacross consumer products and applications as well as various marketing collateral.
*Acquired by Tablelist. Led all UX and visual design for the Tablelist product team. Together we worked on a complete product overhaul of Nightpro that included the creation of brand new user models, interfaces, B2B and B2C user experiences for Web, iPad, iPhone, and Android devices. The business goal was to appeal more towards restaurant and hospitality industry as well as enterprise nightlife promotions and entertainment groups.
Established and evolved a cohesive brand identity product identity across product and multi-channel marketing initiatives for all consumer marketing acquisition and retention efforts via offline print advertisements and multi-channel digital efforts for the Tablelist event/venue discovery platform and Tablelist Membership Program.
Led all UX and visual design across product and engineering teams for Tablelist’s consumer facing e-commerce and event/venue discovery platform. My role and responsibilities included high-fidelity prototyping, usability testing, usability measurement, and designing UI design systems and style guides for an adaptive web-mobile based application and native iOS applications.